City of Melbourne Identity

City of Melbourne Identity

http://www.flickr.com/photos/43092398@N03...

http://www.flickr.com/photos/43092398@N03/3973856420/in/set-72157622374382717/

We asked Melburnians what they wanted the City of Melbourne to aspire to; they told us they wanted us to be bold, inspirational and sustainable. The new corporate identity will become an icon for Melbourne and for the City of Melbourne. The design is multifaceted, representing the diversity of our community and the services we deliver. It will become synonymous with the 24-hour vibrant city we hav...

We asked Melburnians what they wanted the City of Melbourne to aspire to; they told us they wanted us to be bold, inspirational and sustainable. The new corporate identity will become an icon for Melbourne and for the City of Melbourne. The design is multifaceted, representing the diversity of our community and the services we deliver. It will become synonymous with the 24-hour vibrant city we have become and will be immediately recognisable as the City of Melbourne.

http://www.youtube.com/watch?v=svNpa1NFsB4

http://www.youtube.com/watch?v=svNpa1NFsB4

We built the branding program based on the results of a thorough audit of Melbourne’s various identities and its long-term sustainability and strategic plans. The audit assessed public opinion and interviewed stakeholders who included local government officials, business owners, and community representatives. At the heart of the new design, the bold “M” presents a full expression of the identit...

We built the branding program based on the results of a thorough audit of Melbourne’s various identities and its long-term sustainability and strategic plans. The audit assessed public opinion and interviewed stakeholders who included local government officials, business owners, and community representatives. At the heart of the new design, the bold “M” presents a full expression of the identity system—immediately recognizable and as multifaceted as the city itself: creative, cultural, sustainable. A celebration of diversity and personal interpretation that is both future-proof and iconic.

http://www.landor.com/index.cfm?do=ourwor...

http://www.landor.com/index.cfm?do=ourwork.casehistory&cn=6493&bhcp=1

City of Melbourne Identity

City of Melbourne Identity

http://www.flickr.com/photos/43092398@N03...

http://www.flickr.com/photos/43092398@N03/3973850800/in/set-72157622374382717/

official website

official website

http://www.melbourne.vic.gov.au/Pages/def...

http://www.melbourne.vic.gov.au/Pages/default.aspx

City of Melbourne Identity

City of Melbourne Identity

http://www.flickr.com/photos/43092398@N03...

http://www.flickr.com/photos/43092398@N03/3973850890/in/set-72157622374382717/

City of Melbourne Identity

City of Melbourne Identity

http://www.flickr.com/photos/43092398@N03...

http://www.flickr.com/photos/43092398@N03/3973852438/in/set-72157622374382717/

City of Melbourne Identity

City of Melbourne Identity

http://www.flickr.com/photos/43092398@N03...

http://www.flickr.com/photos/43092398@N03/3973088115/in/set-72157622374382717/

City of Melbourne Identity

City of Melbourne Identity

http://www.flickr.com/photos/43092398@N03...

http://www.flickr.com/photos/43092398@N03/3973854284/in/set-72157622374382717/

City of Melbourne Identity

City of Melbourne Identity

http://www.flickr.com/photos/43092398@N03...

http://www.flickr.com/photos/43092398@N03/3973087707/in/set-72157622374382717/

City of Melbourne Identity

City of Melbourne Identity

http://www.flickr.com/photos/43092398@N03...

http://www.flickr.com/photos/43092398@N03/3973087451/in/set-72157622374382717/

City of Melbourne Identity

City of Melbourne Identity

http://www.flickr.com/photos/43092398@N03...

http://www.flickr.com/photos/43092398@N03/3973087137/in/set-72157622374382717/

City of Melbourne Identity

City of Melbourne Identity

http://www.flickr.com/photos/43092398@N03...

http://www.flickr.com/photos/43092398@N03/3973090023/in/set-72157622374382717/

City of Melbourne Identity

City of Melbourne Identity

http://www.flickr.com/photos/43092398@N03...

http://www.flickr.com/photos/43092398@N03/3973090563/in/set-72157622374382717/

The identity design was developed by the Sydney office of Landor and the City of Melbourne paid $A91,000 (US$74,000) in “preliminary research for the new brand” and $A148,000 (US$120,000) for the design itself according to Doyle. Of course, any dollar amount ignites ire in people and it’s so easy to say “$A240,000 for a fat blocky M?”. Yes, that’s what things cost people, get over it. But ba...

The identity design was developed by the Sydney office of Landor and the City of Melbourne paid $A91,000 (US$74,000) in “preliminary research for the new brand” and $A148,000 (US$120,000) for the design itself according to Doyle. Of course, any dollar amount ignites ire in people and it’s so easy to say “$A240,000 for a fat blocky M?”. Yes, that’s what things cost people, get over it. But back to the identity.

http://www.underconsideration.com/brandne...

http://www.underconsideration.com/brandnew/archives/pieces_of_melbourne.php

These are photos of the city of Melbourne. Most of them are looking down from the view from the Rialto Tower.

These are photos of the city of Melbourne. Most of them are looking down from the view from the Rialto Tower.

http://www.youtube.com/watch?v=CmPIEzIxzV...

http://www.youtube.com/watch?v=CmPIEzIxzVc&feature=fvw

Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos and videos to the world, securely and privately show content to your friends and family, or blog the photos and videos you take with a cameraphone.

Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos and videos to the world, securely and privately show content to your friends and family, or blog the photos and videos you take with a cameraphone.

http://www.flickr.com/photos/43092398@N03...

http://www.flickr.com/photos/43092398@N03/sets/72157622374382717/